Unfortunately, according to a 2010 University of Chicago study1, moderate to heavily accented speech was deemed less believable than native accented speech.
Trust is an important part of all relationships, and effective communication is the foundation for building trust and strong teams. This new study shows that, sadly, accent barriers can lead to a breakdown in trust between coworkers and clients.
Embracing an ARI accent reduction and/or accent comprehension program demonstrates your willingness to overcome the accent barrier. Creating ease of conversation gives you the ability to partner with colleagues and form long lasting client relationships. Communicate your trust and understanding.
1 Shiri, Lev-Air & Keysar, Boaz. (2010) Why don't we believe non-native speakers? The influence of accent on credibility. Journal of Language and Social Psychology, 46. 1093-1095.
"I believe you heard this from each and every one of your students, but you really help not only with the accent but you boost the self assurance of each of the persons that is lucky enough to be on your training. I did enjoy the experience not only for the improvement on the way I communicate but also for the professionalism and concern you put into the task of helping me. It is (normal for me) to keep the upmost respect for the teachers I had during my learning years. You sure have a special place among them due to your dedication and for the tremendous impact your teaching has had in my career."
- Participant from a Leading Technology Company